My Portfolio

SuperWoman Records

As the visionary behind SuperWoman Records, I conceptualized and brought to life a groundbreaking platform that amplifies the voices of Black women artists. From creating the brand identity—including the logo, Instagram aesthetic, and website design—to curating dynamic content and branding strategies for each artist, I’ve shaped every detail to reflect our mission of empowerment and innovation. SuperWoman Records is not just a record label—it’s a movement, a community, and a testament to the power of creative direction and intentional storytelling.

Through strategic leadership and an unwavering commitment to our vision, I’ve successfully secured $400,000 in donations and grants, a testament to the belief others have in our mission. These funds have allowed us to expand our programs, provide valuable resources to artists, and solidify our presence as a transformative force in the music industry. This achievement highlights the depth of my creative direction, storytelling, and ability to translate our mission into actionable support and meaningful impact.

#CATPAIGN

As a creative director, I conceptualized and executed the highly successful #CATPAIGN—a multi-dimensional social activism platform that blends music, fashion, and community engagement to amplify marginalized voices. Rooted in the mission of driving change, the campaign launched with the single “No Justice No Peace,” which has surpassed 100,000 streams, exceeding its original goal of 84,600 streams to honor the 8 minutes and 46 seconds that led to George Floyd’s death. Proceeds from the song were used to support the community during the Texas Winter Storm Emergency, showcasing the campaign’s tangible impact.